Innovating Isn't Easy...Baseline Story

Baseline ran the following story in its April edition. Although it is mostly about fantastically successful companies like Google and Walmart, a hidden nugget buried in it is this.

"(These are) companies that exemplify what Nerac analyst David Fazzina calls, 'People who follow their own dreams despite lack of popular support and even if their ideas are not considered the latest buzz.'"

Many folks out there focus on the sizzle of a Google or Facebook, but fail to appreciate that for each of those great companies, there are thousands of others sweating it out.

If nothing else, entrepreneurs should check out the story as confirmation that the rocky road is normal, and worth it.