Give Away The Game?

The Economist (June 25th, 2008) features a new article on gaming business models, featuring the new game “Battlefield Heroes.” It’s an interesting read – in the current world of Web 2.0 “free stuff,” it seems that more gaming companies are embracing the strategy of giving the game away for free, and charging avid users for extras like special costumes, swords, etc.

It will be interesting to see whether and how this model may transition into more serious gaming applications, like learning.