trendwatching 2010 – FunctionALL

The folks at trendwatching have another interesting theme for us, and take on the gestalt of the hour.  FUNCTIONALL, their term for it, “captures the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers in emerging markets, with cross-over appeal to consumers in mature consumer societies.”

It’s an interesting lens through which to look at the global recession and its aftermath – and how companies are adjusting.